Post by account_disabled on Mar 5, 2024 10:58:24 GMT 6.5
Do your product photos attract or repel customers? As the saying goes, a picture is worth a thousand words. This is especially true when the image is the only connection customers have to your products and brand. In a brick-and-mortar store, customers can pick up your products, turn them over, read the labels, and sometimes even try the product right then and there. But if you want to sell products in an online store, your job is to recreate this experience through e-commerce product photography that connects your customers with an item and helps build trust in your brand. There are a few simple ways to ensure your photos always make a great impression. 1. Create a game plan before you start Product photography may be the most important investment you make when launching an e-commerce business. So it pays to do things right from the start.
Taking poor photos of your inventory or not keeping your Denmark Phone Number metrics consistent could cost you thousands of dollars in lost conversions, as well as wasting valuable time redoing bad photos. How to design a winning strategy To plan product photography for e-commerce, you need a multi-channel visual content marketing strategy that includes five distinct types of product photos: Product photos only Products in a "lifestyle" context or photo Photos of the homepage and categories Photos on social media Photo PPC Product photos only These are simple, clean photos that allow customers to examine each product from all angles. Typically, it's best to use a white background, so you can remove the background and shadows later and use the images on different platforms. However, a simple, colorful background can also be used, as long as it is used consistently across all product photos. After taking photos of each product from multiple perspectives (and a close-up of the ingredient labels), crop the photos to consistent sizes and shapes, so some products don't appear larger than others.
The size and resolution of each image must meet the requirements of the web hosting and/or sales platform and must be minified for faster loading (see more below). Products in context Product-only photos allow customers to imagine the product in their hands. Contextual or lifestyle photos help customers visualize how the product is used in their daily lives. The lifestyle photos you will need for your website must be well thought out to suit the types of products you sell. Products in context( Source ) For example, a lifestyle photo of an aluminum ladder might depict an electrician using it on a construction project. A lifestyle photo of a pair of sunglasses might show a woman sunbathing by a pool. These photos should be clean and simple and keep the product as the focal point of the image. Photos of the homepage and categories To complete the visual campaign on your website, you will also need photos for the homepage and product categories. Homepage images are often playful and creative and consist of a mix of lifestyle photos and product collections.
Taking poor photos of your inventory or not keeping your Denmark Phone Number metrics consistent could cost you thousands of dollars in lost conversions, as well as wasting valuable time redoing bad photos. How to design a winning strategy To plan product photography for e-commerce, you need a multi-channel visual content marketing strategy that includes five distinct types of product photos: Product photos only Products in a "lifestyle" context or photo Photos of the homepage and categories Photos on social media Photo PPC Product photos only These are simple, clean photos that allow customers to examine each product from all angles. Typically, it's best to use a white background, so you can remove the background and shadows later and use the images on different platforms. However, a simple, colorful background can also be used, as long as it is used consistently across all product photos. After taking photos of each product from multiple perspectives (and a close-up of the ingredient labels), crop the photos to consistent sizes and shapes, so some products don't appear larger than others.
The size and resolution of each image must meet the requirements of the web hosting and/or sales platform and must be minified for faster loading (see more below). Products in context Product-only photos allow customers to imagine the product in their hands. Contextual or lifestyle photos help customers visualize how the product is used in their daily lives. The lifestyle photos you will need for your website must be well thought out to suit the types of products you sell. Products in context( Source ) For example, a lifestyle photo of an aluminum ladder might depict an electrician using it on a construction project. A lifestyle photo of a pair of sunglasses might show a woman sunbathing by a pool. These photos should be clean and simple and keep the product as the focal point of the image. Photos of the homepage and categories To complete the visual campaign on your website, you will also need photos for the homepage and product categories. Homepage images are often playful and creative and consist of a mix of lifestyle photos and product collections.