Post by account_disabled on Dec 6, 2023 17:21:14 GMT 6.5
In the world of the digital age Many businesses are starting to gain market share through online marketing. Some companies are successful. Some companies are not worth it. Or hire an agency that costs hundreds of thousands or millions but can't generate any sales at all. Today, the STEPS team will share mistakes that we often hear from business owners when starting online marketing as follows. 1.Creating a brand is not finished. Many people who read this verse may want to immediately move on to the next one. But wait, what is your word brand? Is it just a matter of naming and choosing a logo or not? If that's the case, you're walking down the wrong alley. In fact, if these questions can be answered Your brand's structure can be said to be more than half complete.
Target audience It is the group of customers you want to sell things to. Who is your brand's Phone Number List target audience? For example, mothers who stay at home alone. Newly graduated students Male office workers aged 25-30 years, etc. When creating a brand, you must always think about who you want to communicate with. What is the consumer journey like? Read more here. 1.2 Core value It is the value that your brand can provide to customers. How do you want people to view your brand? What does your brand need to achieve? Clarity of what you will do Because whether it is in the logo design part All the various communications that occur It will be consistent with the mission that the brand has set. For example, a brand that everyone knows well is Starbucks.
It is a coffee shop brand with more than 15,000 branches around the world. And what Starbucks is is "the third place" which is the third place that people think of besides work and home. So how will your brand position itself so that you know how you feel about the brand? 1.3 Unique The differences are the strengths that your brand has. What makes a brand Your product or service is different from others. What are the highlights that will make your target audience come to use your service? For example: People who drink Coke mostly do not drink Pepsi. People who drink Pepsi do the same, and each person has their own reasons.
Target audience It is the group of customers you want to sell things to. Who is your brand's Phone Number List target audience? For example, mothers who stay at home alone. Newly graduated students Male office workers aged 25-30 years, etc. When creating a brand, you must always think about who you want to communicate with. What is the consumer journey like? Read more here. 1.2 Core value It is the value that your brand can provide to customers. How do you want people to view your brand? What does your brand need to achieve? Clarity of what you will do Because whether it is in the logo design part All the various communications that occur It will be consistent with the mission that the brand has set. For example, a brand that everyone knows well is Starbucks.
It is a coffee shop brand with more than 15,000 branches around the world. And what Starbucks is is "the third place" which is the third place that people think of besides work and home. So how will your brand position itself so that you know how you feel about the brand? 1.3 Unique The differences are the strengths that your brand has. What makes a brand Your product or service is different from others. What are the highlights that will make your target audience come to use your service? For example: People who drink Coke mostly do not drink Pepsi. People who drink Pepsi do the same, and each person has their own reasons.